Monthly Archives: August 2016

Quick Takes | Marketing Automation – Silver Bullet for Sales and Marketing ROI?

Marketing Automation (MA) is the new shiny thing in marketing.  More than just an app, marketing automation technology is designed to: Shorten sales cycles Increase revenue Improve marketing ROI by aligning and automating marketing tactics that nurture, cultivate and convert … Marketing Automation – Silver Bullet for Sales and Marketing ROI?