Quick Takes | Foxboro Consulting Blog
Social Media Guru… He’s No Stranger
The social media guru is you.
Remember when social media was phone calls, appointments, trade shows and fund raisers? The touch-points identified and noted among clients and prospects in traditional social interactions are still the lynchpins to lasting relationships. Social media like LinkedIn, Facebook, Twitter, and Hi5, provide rapid access, expedited data collection and comment on touch points like key dates – birthdays and anniversaries; interests, personal achievements and life changes among clients and prospects. These touch points can help you open dialogs, establish common ground, and forge trusting relationships. Start your discovery by looking up a prospect, organizing touch points and looking in the mirror – the social media guru is you.