Latest Work | Customer Acquisition and Retention
FirstNight Westport | Email, Social Media & PR Push

Foxboro Consulting helped drive this amazing community event’s admission sales, family participation and volunteer support with a combination of online and offline marketing, promotion and publicity.  A non-profit, FirstNight Westport has no marketing budget so working with local influencers and mommy blogs was essential to growing awareness and engagement across Westport, Weston, and adjacent communities.  A combination of social posts, a simple admission button giveaway in partnership with the Westport Downtown Merchants Association and entertaining emails pushed online button sales to a pre-event record high.