Consumer goods, whether in the grocery store, the mass merchant, discounter or big box store are emphasizing value, health, environmental consciousness and to a lesser extent “fair trade” and onshore/US relationships.
The dominance of mass merchants, the decline of utilizing mass media and manufacturer controlled messages, rising costs of distribution and proliferation of web-based product information including customer reviews, have all increased the complexity of consumer goods marketing. Manufacturers are fighting to enhance brand equity while they flock to brand extensions and variations, experiment with value-added partnerships, online promotions, social media, reviews and direct sales.
Foxboro Consulting has helped consumer goods companies grow through new product innovation, transformation and revitalization. We create integrated brand building concepts that translate into relevant and engaging communications, online, in-store and in the marketplace, deftly integrated with front-loaded sales support to ensure the broadest possible, efficient exposure.