The financial services industry continues to be influenced by digital disruption and upstarts, consolidation, risk adverse credit practices, diminished public trust and increases in regulation. Firms are looking for high customer retention amidst new competition from upstarts across the payments landscape, increased share of wallet through cross-sell, leveraging social media, mobile and web, and organic growth in new relationships.
Changes in the industry and in the economy compel the players to focus on brand differentiation linked to access and services in the channel account holders prefer, providing meaningful value, and investing in their customer base to restore trust and the perception of advisory expertise through relevant content.
Foxboro Consulting has over twenty years of experience in the financial services industry dealing with some of the largest mergers in banking and insurance, developing and implementing solutions that have resulted in record customer retention, and leveraged brand equity to continue profitable growth. We help financial services organizations sharpen their brand focus online, in-branch and in the marketplace, with integrated communication, promotion and sales support creating value, empowering customers and increasing satisfaction.