All posts by Valerie Oben

About Valerie Oben

Valerie Oben is an integrated marketing, promotion and business development leader as well as the founder of Foxboro Consulting. Valerie has a reputation in brand business development in the consumer and business-to-business sectors. She has over fifteen years of extensive project management experience which includes marketing research, product launches, leading-edge creative execution, and cost-effective implementation.

Latest Work | Customer Acquisition and Retention
FirstNight Westport | Email, Social Media & PR Push

Foxboro Consulting helped drive this amazing community event’s admission sales, family participation and volunteer support with a combination of online and offline marketing, promotion and publicity.  A non-profit, FirstNight Westport has no marketing budget so working with local influencers and … FirstNight Westport | Email, Social Media & PR Push

Quick Takes | 3 Event Tips – Net More Customers & Sales

3 Tips 4 More Productive Events Make a memorable impact at events, to make them worth your time and resources.  Whether you are an exhibitor, hosting an online cyber-sale or in-market sales event, or an event sponsor, your event presence … 3 Event Tips – Net More Customers & Sales

Latest Work | Industries Served
Connecting Local Business More Closely to Customers

Their customers demanded more digital and mobile access.  Stamford Iron and Steel Works, a  long-standing partner to the CT, NJ, and NY commercial and residential construction trade, listened. With the help of customer feedback, Foxboro Consulting completely redesigned the  Stamford … Connecting Local Business More Closely to Customers

Latest Work | Family-Owned Business
Retail Chain Turnaround – CMO Role

A 5yr. sales decline at Choice Pet Supply, a 30+ yr. old pet supply chain required a hands-on CMO to ignite a turnaround.  As interim CMO, Valerie Oben created and implemented this 13 store chain’s first marketing plan to revitalize … Retail Chain Turnaround – CMO Role

Latest Work | Increasing Inquiries and Engagements for Local Caterer

Local catering sensation Marianne Wilson’s stream of leads and bookings had subsided.  By integrating and unifying content on her web site and social presence,  Foxboro Consulting is helping increase activity for Marianne Wilson”s Complete Catering prior to the holidays.   We … Increasing Inquiries and Engagements for Local Caterer

Quick Takes | Marketing Automation – Silver Bullet for Sales and Marketing ROI?

Marketing Automation (MA) is the new shiny thing in marketing.  More than just an app, marketing automation technology is designed to: Shorten sales cycles Increase revenue Improve marketing ROI by aligning and automating marketing tactics that nurture, cultivate and convert … Marketing Automation – Silver Bullet for Sales and Marketing ROI?

Quick Takes | Beat Annual Goals-Borrow My 5 Free Hacks

The biggest Opportunity to Exceed Previous Results – most companies miss. Plus 5 Free Tactic Hacks 2 Drive Results Wait! What? No way. We’ve worked hard all year, and it’s down to the 4th quarter push. Whether retention, acquisition, or … Beat Annual Goals-Borrow My 5 Free Hacks

Latest Work | New Strategic Consulting Group Launched

Foxboro Consulting worked with Westover Strategic Advisors founder, Joe Herbert, and key managing directors to define the firms launch marketing communications strategy, then created a turnkey email solution including: Database set-up and list segmentation Copy and creative strategy Creative execution … New Strategic Consulting Group Launched

Quick Takes | Rx for Digital Anxiety – Marketers

Dissed by Digital?   Join the Crowd! Digital Deployment Will Accelerate in 2014, Anxious Marketers Report They Aren’t Keeping Up In January of 2013, Gartner predicted that by 2017 CMO’s will have a bigger IT budget than CIOs.  Whether that comes … Rx for Digital Anxiety – Marketers