Category: Case Study

Latest Work | Customer Acquisition and Retention
FirstNight Westport | Email, Social Media & PR Push

Foxboro Consulting helped drive this amazing community event’s admission sales, family participation and volunteer support with a combination of online and offline marketing, promotion and publicity.  A non-profit, FirstNight Westport has no marketing budget so working with local influencers and … FirstNight Westport | Email, Social Media & PR Push

Customer Acquisition and Retention | Solutions
Customer Acquisition – CEO Event

Objective/Problem Chief Executive Magazine’s annual CEO thought leadership summit was running behind schedule on both content planning and acquiring paid attendees.  Online and offline direct marketing campaigns relied heavily on business celebrity speakers and thought-provoking panel and roundtable topics to … Customer Acquisition – CEO Event

Customer Acquisition and Retention | Solutions
New Retailer Customer Acquisition

Objective/Problem Choice Pet Supply launched two new stores in Long Island, NY with high traffic and sales during their grand opening and the next few weeks.   However, initial sales momentum deteriorated.  While the stores had created a core following of … New Retailer Customer Acquisition

Latest Work | Industries Served
Connecting Local Business More Closely to Customers

Their customers demanded more digital and mobile access.  Stamford Iron and Steel Works, a  long-standing partner to the CT, NJ, and NY commercial and residential construction trade, listened. With the help of customer feedback, Foxboro Consulting completely redesigned the  Stamford … Connecting Local Business More Closely to Customers

Solutions | Promotion
Choice Pet July 4 Traffic Event

Objective Build store traffic, drive sales with 4th of July themed promotion and in-store event Engage and acquire new, younger pet owner customers Strategy Test mobile and geo-targeted delivery of event promotion and mobile coupons Make brick and mortar store … Choice Pet July 4 Traffic Event

Solutions | Integrated Marketing
Choice Pet Supply New Store Opening

Choice Pet Supply New Jersey New Store Opening Objective Launch the Choice Pet Supply brand and first store in New Jersey. Grow sales and customer base to profitable operations within 45 days. Strategy Generate brand and store location awareness among … Choice Pet Supply New Store Opening

Solutions | Integrated Marketing
Nicholas Roberts Group

Objective: To realize synergistic growth, expense reductions through merged operations, a unified branding strategy To create a master brand identity for the operation which combined retail wine and spirits with a catering operation, yet could be used in solo communications … Nicholas Roberts Group

Solutions | Sales Support
USI

Objective: USI is one of the eighth largest insurance brokerage firms in the US, whose recent growth had been accelerated through acquisitions. To unify the national broker sales force, which had been cobbled together through acquisitions. To create a means … USI

Solutions | Promotion
Versus

Objective: Develop a promotion for Comcast’s Outdoor Life Network Professional Bull Riding seasonal programming that could: secure high MSO (cable operator) participation, afford MSOs opportunities to secure increased commitments from local advertisers, and achieve high audience viewership to support national … Versus