Solutions | Integrated Marketing
Nicholas Roberts Group

Objective:

  • To realize synergistic growth, expense reductions through merged operations, a unified branding strategy
  • To create a master brand identity for the operation which combined retail wine and spirits with a catering operation, yet could be used in solo communications for either division
  • Launch the new, merged entity with a focus on local, Fairfield county, CT market

Strategy:

Create and execute an integrated marketing plan that addressed

  • Brand Development and positioning
  • Public Relations
  • Direct Marketing and Cross-sell
  • Redesigned online presence and email template
  • Co-Marketing Relationships

Solution and Results:

  • Created new, sophisticated identity that resonated with the positioning – “A Special Place for Enthusiasts of Stylish Living”.
  • PR campaign resulted in extensive unpaid media exposure across the county in all major daily and weekly newspapers.
  • Sales volume increases all divisions by 10% for the quarter, and through web site
  • Wine Tasting Event – merged business launch
    • 100+ attendees, 2x previous year attendance
    • Increased event sales 45%