- To realize synergistic growth, expense reductions through merged operations, a unified branding strategy
- To create a master brand identity for the operation which combined retail wine and spirits with a catering operation, yet could be used in solo communications for either division
- Launch the new, merged entity with a focus on local, Fairfield county, CT market
Create and execute an integrated marketing plan that addressed
- Brand Development and positioning
- Public Relations
- Direct Marketing and Cross-sell
- Redesigned online presence and email template
- Co-Marketing Relationships
Solution and Results:
- Created new, sophisticated identity that resonated with the positioning – “A Special Place for Enthusiasts of Stylish Living”.
- PR campaign resulted in extensive unpaid media exposure across the county in all major daily and weekly newspapers.
- Sales volume increases all divisions by 10% for the quarter, and through web site
- Wine Tasting Event – merged business launch
- 100+ attendees, 2x previous year attendance
- Increased event sales 45%