Solutions | Promotion
Choice Pet July 4 Traffic Event

Objective

Build store traffic, drive sales with 4th of July themed promotion and in-store event

Engage and acquire new, younger pet owner customers

Strategy

  • Test mobile and geo-targeted delivery of event promotion and mobile coupons
  • Make brick and mortar store the destination with themed event promotion
  • Utilize manufacturer-sponsored in-store display contest to achieve uniform store employee promotion knowledge, participation and enthusiasm
  • Fund consumer promotion through manufacturer key account program

Solution Tactics

  • Mobile, geo-targeted ads and mobile coupons by xAd and Brandnet
  • Social Media – event posts, promotion posts, holiday pet safety-related content posts, reciprocal posts with sponsors
  • Email campaign – promotion and event announcement, link to online coupons
  • Outdoor signage – posters
  • In-store Posters, Merchandising
  • Online coupon flyer
  • Store Manager training, in-store sales kit and participation incentives

Results

  • Sales – +$1.1million, or +11% vs prior year
  • Reach – 1.2million impressions
  • Response – 9.7K click-through or 12.3%
  • New customers – 848