Email Powers Voomerang Launch
Email Campaigns Test Lists, Offer and Creative
Foxboro Consulting recently helped launch Voomerang, a new LA-based social e-commerce site, with acquisition email campaigns sent to partner-sponsor lists. Foxboro’s analysis of five service providers identified an affordable, full-featured, analytically robust bulk email service –MadMimi. Foxboro prepared all distribution lists, campaign copy and creative alternatives, executing the mailings in under ten days. Each execution included an enrollment sweepstakes, on which Foxboro contributed rules and administration consulting.
While open rates varied between 7% and 47%, results were affected by the quality of the lists, with one list outperforming the other six to one, overshadowing any differences in copy or creative.