Valerie Oben is a strategic B2C and B2B multi-channel marketer who drives growth and exceeds key KPIs for start-ups, middle-market and enterprise companies. The founder of Foxboro Consulting, she designs and executes integrated digital, email, social, mobile and offline marketing campaigns that engage and convert customers across all touch points. Valerie has a reputation for lowering customer acquisition costs and building brands in the consumer and business-to-business sectors through data-driven strategy and flawless execution. She has over twenty years of experience developing and implementing integrated programs to drive sales and return on marketing investment. She helps companies engage current customers deeply, and discover and nurture new relationships efficiently along the path to purchase.
Valerie works closely with marketing and sales and other stakeholder teams to:
- derive customer insights out of data
- create strategic solutions, not one shot executions
- ignite prospect and customer engagement and action
- measure results
Her industry expertise includes retailers, banks, financial services, online and offline publishers, e-commerce and online sites, cable, telecommunication providers and consumer packaged goods. She also works frequently with start-ups, small and middle-market, family-owned businesses.
For More Information about her work experience and education view her LinkedIn profile at www.linkedin.com/valerieoben.