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Connecting Local Business More Closely to Customers

Connecting Local Business

Their customers demanded more digital and mobile access.  Stamford Iron and Steel Works, a  long-standing partner to the CT, NJ, and NY commercial and residential construction trade, listened.
With the help of customer feedback, Foxboro Consulting completely redesigned the  Stamford Iron website to provide mobile and digital access to new functionality, product inventory, and company capabilities.
New features of the site include:

  • Mobile responsiveness – optimized pages for mobile device access,
  • Compelling portfolios of their structural and ornamental metalwork, in the commercial and residential settings
  • “Request a Quote” functionality and online catalog of inventory for convenient online ordering,
  • Improved “Contact Us” capability with map and schedule a meeting option,
  • Social media integration
  • A differentiating positioning of Stamford Iron capabilities and heritage in the local iron and steel fabrication business.

Results – Improved customer engagement, shortened response time for customer requests, vastly improved organic search rankings.