All posts by Valerie Oben

About Valerie Oben

Valerie Oben is an integrated marketing, promotion and business development leader as well as the founder of Foxboro Consulting. Valerie has a reputation in brand business development in the consumer and business-to-business sectors. She has over fifteen years of extensive project management experience which includes marketing research, product launches, leading-edge creative execution, and cost-effective implementation.

Lifestyle Brands | Latest Work
FirstNight Westport | Email, Social Media & PR Push

Customer Acquisition and Retention, Latest Work, Lifestyle Brands

Foxboro Consulting helped drive this amazing community event’s admission sales, family participation and volunteer support with a combination of online and offline marketing, promotion and publicity.  A non-profit, FirstNight Westport has no marketing budget so working with local influencers and mommy blogs was essential to growing awareness and engagement across Westport, Weston, and adjacent communities.  … FirstNight Westport | Email, Social Media & PR Push ➤

Quick Takes | 3 Event Tips – Net More Customers & Sales

Quick Takes

3 Tips 4 More Productive Events Make a memorable impact at events, to make them worth your time and resources.  Whether you are an exhibitor, hosting an online cyber-sale or in-market sales event, or an event sponsor, your event presence creates a lasting impression of what your brand delivers.  When attendees interact with your products, … 3 Event Tips – Net More Customers & Sales ➤

Latest Work | Industries Served
Connecting Local Business More Closely to Customers

Case Study, Customer Acquisition and Retention, Family-Owned Business, Industries Served, Latest Work, Sales Support, ,

Their customers demanded more digital and mobile access.  Stamford Iron and Steel Works, a  long-standing partner to the CT, NJ, and NY commercial and residential construction trade, listened. With the help of customer feedback, Foxboro Consulting completely redesigned the  Stamford Iron website to provide mobile and digital access to new functionality, product inventory, and company … Connecting Local Business More Closely to Customers ➤

Family-Owned Business | Latest Work
Retail Chain Turnaround – CMO Role

Family-Owned Business, Integrated Marketing, Latest Work

A 5yr. sales decline at Choice Pet Supply, a 30+ yr. old pet supply chain required a hands-on CMO to ignite a turnaround.  As interim CMO, Valerie Oben created and implemented this 13 store chain’s first marketing plan to revitalize the brand and be found online and off.  In a 16mo. period, executing a multi-channel … Retail Chain Turnaround – CMO Role ➤

Industries Served | Solutions
Increasing Inquiries and Engagements for Local Caterer

Case Study, Customer Acquisition and Retention, Family-Owned Business, Industries Served, Latest Work, Lifestyle Brands, Solutions

Local catering sensation Marianne Wilson’s stream of leads and bookings had subsided.  By integrating and unifying content on her web site and social presence,  Foxboro Consulting is helping increase activity for Marianne Wilson”s Complete Catering prior to the holidays.   We began by making sure all her URLs pointed to the same web site, to maximize … Increasing Inquiries and Engagements for Local Caterer ➤