Marketing Automation (MA) is the new shiny thing in marketing. More than just an app, marketing automation technology is designed to: Shorten sales cycles Increase revenue Improve marketing ROI by aligning and automating marketing tactics that nurture, cultivate and convert leads into customers. Recently, Click Z reported that 25% of the F500 have adopted marketing …
Foxboro Consulting consults with booming Gardening start-up #BloomingSecrets, on promotional strategy and creative execution support to grow online reach and engagement.
The biggest Opportunity to Exceed Previous Results – most companies miss. Plus 5 Free Tactic Hacks 2 Drive Results Wait! What? No way. We’ve worked hard all year, and it’s down to the 4th quarter push. Whether retention, acquisition, or renewals, we’re driving hard to exceed goals. Way back, we all reviewed the trends, read …
Foxboro Consulting worked with Westover Strategic Advisors founder, Joe Herbert, and key managing directors to define the firms launch marketing communications strategy, then created a turnkey email solution including: Database set-up and list segmentation Copy and creative strategy Creative execution Drip campaign framework Results reporting Resulting in open rates in excess of 40%, double-digit opt-ins …
Dissed by Digital? Join the Crowd! Digital Deployment Will Accelerate in 2014, Anxious Marketers Report They Aren’t Keeping Up In January of 2013, Gartner predicted that by 2017 CMO’s will have a bigger IT budget than CIOs. Whether that comes to pass or not, Forrester analyst, Sheryl Pattek told Forbes magazine she sees a need …