Is “free” ever worth it? Managers and their teams are usually skeptical of “free trials”and free offers which often disguise a hard-sell pitch. Fortunately, 3 things have coalesced to create a vast array of quality, free stuff to keep you informed, collaborating, and organized. Read on for the list…
Party on, because holiday parties with family, friends and colleagues offer real opportunities to share and receive information and expertise. Adapting marketing strategy can help us gain more than extra pounds and a hangover.
Get Social With Old Partners -Newspaper, Radio and Yellow Pages media have added forms of social promotion to their online sites to expand affordable advertiser and sponsor options
Effective direct marketing through email or direct mail requires that your communication gets opened. You don’t need a genie to improve open rates and response with careful attention to four details.
Email Campaigns Test Lists, Offer and Creative Foxboro Consulting recently helped launch Voomerang, a new LA-based social e-commerce site, with acquisition email campaigns sent to partner-sponsor lists. Foxboro’s analysis of five service providers identified an affordable, full-featured, analytically robust bulk email service –MadMimi. Foxboro prepared all distribution lists, campaign copy and creative alternatives, executing the …