Publishers & Media

Latest Work | Industries Served
Chief Executive Magazine – Succeeds With Integrated Campaign

Foxboro Consulting developed and led implementation of an integrated marketing campaign for Chief Executive Magazine’s recent CEO2CEO Leadership Summit event, resulting in record attendance and profitability.  Watch me with the clients as they open trading 12.13.2011. This campaign included email , direct mail, telemarketing and online banners.

Versus

Objective: Develop a promotion for Comcast’s Outdoor Life Network Professional Bull Riding seasonal programming that could: secure high MSO (cable operator) participation, afford MSOs opportunities to secure increased commitments from local advertisers, and achieve high audience viewership to support national sponsor, Ford Motor Company’s, audience goals. Network coverage included a series of regional Bull Riding … Versus

Staten Island Live

Objective: Establish a new brand and launch an information and transaction website from the Staten Island Advance, in a geographic market that was already saturated with print media and emerging local web sites, with a limited budget and short time period. Strategy: Develop a new brand identity for Silive.com that resonated with the Staten Island … Staten Island Live

PennLive

Objective: Establish a new brand and launch a website from the Harrisburg Patriot News, in a local geographic market that was already saturated with print media and underdeveloped in internet usage with a limited budget and short time period. Strategy: Develop a new brand identity and positioning for Pennlive.com as the information, entertainment, sports and online … PennLive

Comcast Outdoor Life Network

Objectives: Develop a promotion for Comcast’s Outdoor Life Network Professional Bull Riding seasonal programming that could: secure high MSO (cable operator) participation, afford MSOs opportunities to secure increased commitments from local advertisers, and achieve high audience viewership to support national sponsor, Ford Motor Company’s, audience goals. Network coverage included a series of regional Bull Riding … Comcast Outdoor Life Network