Case Study

Lifestyle Brands | Latest Work
FirstNight Westport | Email, Social Media & PR Push

Foxboro Consulting helped drive this amazing community event’s admission sales, family participation and volunteer support with a combination of online and offline marketing, promotion and publicity.  A non-profit, FirstNight Westport has no marketing budget so working with local influencers and mommy blogs was essential to growing awareness and engagement across Westport, Weston, and adjacent communities.  … FirstNight Westport | Email, Social Media & PR Push

Customer Acquisition – CEO Event

Objective/Problem Chief Executive Magazine’s annual CEO thought leadership summit was running behind schedule on both content planning and acquiring paid attendees.  Online and offline direct marketing campaigns relied heavily on business celebrity speakers and thought-provoking panel and roundtable topics to generate interest and paid attendance.  Could direct marketing get underway while the speaker roster and … Customer Acquisition – CEO Event

New Retailer Customer Acquisition

Objective/Problem Choice Pet Supply launched two new stores in Long Island, NY with high traffic and sales during their grand opening and the next few weeks.   However, initial sales momentum deteriorated.  While the stores had created a core following of repeat customers, they had barely scratched the surface of local market awareness and penetration.  Entrenched … New Retailer Customer Acquisition

Latest Work | Industries Served
Connecting Local Business More Closely to Customers

Their customers demanded more digital and mobile access.  Stamford Iron and Steel Works, a  long-standing partner to the CT, NJ, and NY commercial and residential construction trade, listened. With the help of customer feedback, Foxboro Consulting completely redesigned the  Stamford Iron website to provide mobile and digital access to new functionality, product inventory, and company … Connecting Local Business More Closely to Customers

Family-Owned Business | Latest Work
Retail Chain Turnaround – CMO Role

A 5yr. sales decline at Choice Pet Supply, a 30+ yr. old pet supply chain required a hands-on CMO to ignite a turnaround.  As interim CMO, Valerie Oben created and implemented this 13 store chain’s first marketing plan to revitalize the brand and be found online and off.  In a 16mo. period, executing a multi-channel … Retail Chain Turnaround – CMO Role