
Customer Acquisition and Retention
Segmentation, targeting priority prospects, converting them to satisfied customers, and measurement are all elements of the Foxboro Customer Acquisition solution.
Segmentation, targeting priority prospects, converting them to satisfied customers, and measurement are all elements of the Foxboro Customer Acquisition solution.
Foxboro Consulting worked with Westover Strategic Advisors founder, Joe Herbert, and key managing directors to define the firms launch marketing communications strategy, then created a turnkey email solution including: Database set-up and list segmentation Copy and creative strategy Creative execution Drip campaign framework Results reporting Resulting in open rates in excess of 40%, double-digit opt-ins …
Foxboro Consulting developed and led implementation of an integrated marketing campaign for Chief Executive Magazine’s recent CEO2CEO Leadership Summit event, resulting in record attendance and profitability. Watch me with the clients as they open trading 12.13.2011. This campaign included email , direct mail, telemarketing and online banners.
Email Campaigns Test Lists, Offer and Creative Foxboro Consulting recently helped launch Voomerang, a new LA-based social e-commerce site, with acquisition email campaigns sent to partner-sponsor lists. Foxboro’s analysis of five service providers identified an affordable, full-featured, analytically robust bulk email service –MadMimi. Foxboro prepared all distribution lists, campaign copy and creative alternatives, executing the …
Foxboro Consulting recently completed a mini PR campaign for CONNECT Computer, a middle-market IT solutions provider, to celebrate the company’s 25th Anniversary and launch its new web site. The resulting Fairfield County, CT press exposure, along with online media outlets including Forbes, The Street and Tech Insider, helped propel web traffic to the CONNECT site …