Objective: To realize synergistic growth, expense reductions through merged operations, a unified branding strategy To create a master brand identity for the operation which combined retail wine and spirits with a catering operation, yet could be used in solo communications for either division Launch the new, merged entity with a focus on local, Fairfield county, …
Objective: USI is one of the eighth largest insurance brokerage firms in the US, whose recent growth had been accelerated through acquisitions. To unify the national broker sales force, which had been cobbled together through acquisitions. To create a means for company knowledge, expertise and talent to be identified and shared across the many company …
Objective: Develop a promotion for Comcast’s Outdoor Life Network Professional Bull Riding seasonal programming that could: secure high MSO (cable operator) participation, afford MSOs opportunities to secure increased commitments from local advertisers, and achieve high audience viewership to support national sponsor, Ford Motor Company’s, audience goals. Network coverage included a series of regional Bull Riding …
Objective: Position Willis NA as a thought leader in the specialized financial segment they serve, utilizing company intellectual capital and internationally recognized subject matter experts. Strategy: Develop dialogue building communications vehicle that serves an audience with varying sophistication and expertise, positions Willis as a thought leader, and aids client acquisition and retention. Distribute the communication …
Objective: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque tempus euismod risus, et eleifend leo vulputate vitae. Integer non mauris felis, ac eleifend felis. Mauris rhoncus dui eu mi sagittis venenatis. Suspendisse at erat neque, id pellentesque lacus. Aliquam eget lacus nec nibh volutpat tempor. Aliquam mi massa, facilisis non tincidunt non, fringilla eu …