Objective: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque tempus euismod risus, et eleifend leo vulputate vitae. Integer non mauris felis, ac eleifend felis. Mauris rhoncus dui eu mi sagittis venenatis. Suspendisse at erat neque, id pellentesque lacus. Aliquam eget lacus nec nibh volutpat tempor. Aliquam mi massa, facilisis non tincidunt non, fringilla eu …
Objective: Establish a new brand and launch an information and transaction website from the Staten Island Advance, in a geographic market that was already saturated with print media and emerging local web sites, with a limited budget and short time period. Strategy: Develop a new brand identity for Silive.com that resonated with the Staten Island …
Objective: The veterinary practice made a significant investment in building a state of the art veterinary hospital. To realize an attractive return on this investment the practice had to increase market share through new customer acquisition, while retaining all current clients in its move to the new facility. Strategy: Develop an integrated new hospital launch …
Objective: Establish a new brand and launch a website from the Harrisburg Patriot News, in a local geographic market that was already saturated with print media and underdeveloped in internet usage with a limited budget and short time period. Strategy: Develop a new brand identity and positioning for Pennlive.com as the information, entertainment, sports and online …
Objectives: Develop a promotion for Comcast’s Outdoor Life Network Professional Bull Riding seasonal programming that could: secure high MSO (cable operator) participation, afford MSOs opportunities to secure increased commitments from local advertisers, and achieve high audience viewership to support national sponsor, Ford Motor Company’s, audience goals. Network coverage included a series of regional Bull Riding …